Driven by Curiosity, Defined by Compassion
I'm a researcher and research leader grounded in empathy, rigor, and action. My work spans leading complex research initiatives, developing high-performing teams, and building the research operation and processes that enable insight to scale. The samples you will find here represent a curated selection of projects and systems that reflect how I approach strategy, execution, and impact. If you'd like to connect or learn more, I'm always open to a conversation at cassiemally1@gmail.com
Research; A bridge from end-user needs to impactful product solutions, one insight at a time.
Professional Overview
Strategically focused UX Research leader with 20 years of experience in the tech industry, driving impactful decision-making across UX, product, and marketing. Expert in mixed-methods research, UX/usability, beta testing, and rapid-turnaround research, with an ability to integrate AI to streamline processes and enhance insights. Recognized for building and scaling a DIY research program and tools that empower teams, accelerate decision-making, and improve organizational efficiency.
Outside of work, I can often be found training for a run (Ragnar's are so fun!), planning my next adventure, reading a book, spending time with my husband or being a chauffeur to my kids! Life is busy and I am often on the go, but I love and thrive on it.
Core Competencies:
​Mixed-methods Research
UX/Usability Research
Beta Testing
UX Benchmarking
Concept Testing
Market Messaging & Product Naming
Rapid-turnaround Research
Surveys
IDIs
Focus Groups (Virtual & Real Time)
DIY Research Program
Insight Communities
Prioritization Process Development
POC Framework Development
AI Integration in Research
Cost & Vendor Mgmt & Optimization
Budget Management
Technical Proficiencies:
UserTesting.com/UserZoom
Lyssna
Survey Monkey
Alchemer
Alida
Fuel Cycle
DISQO/Feedback Loop
Suzy
Optimal Workshop
Resondent.io
Tremendous
Centercode
Loom
GoCaaS (Internal AI tool)
Jira
Slack
MSFT Suite of Products
